The Key to Fundraising – “Know Thy Donor!”

Building strong donor relationships is crucial for successful fundraising. This post explores the importance of knowing your donors deeply, scheduling regular outreach, and creating personalized donor management plans. Discover practical tips for engaging with major donors, from face-to-face meetings to thoughtful listening, and learn how to keep them motivated to give again and again. Don’t treat your donors like ATM machines—invest in relationships for sustainable support.